Privacy Policy
Privacy Policy
General Information
At Emily’s Closet, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, place an order, contact us, or otherwise use our services.
Personal data refers to any information that can identify you directly or indirectly.
The entity responsible for processing your personal data is:
Emily’s Closet
Email: info@emilyscloset.com
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration.
Where UK data protection law applies to our processing, we process personal data in accordance with applicable UK data protection legislation, including the UK GDPR and the Data Protection Act 2018.
Data Collected When Visiting Our Website
When you browse our website, certain technical information may be collected automatically. This may include:
Pages visited
Date and time of access
Browser type and version
Device and operating system information
Referring URL
IP address
Cookie and similar technology information
We may use this information to operate and secure our website, prevent fraud, understand how our website is used, and improve our services.
Depending on the purpose, we process this information based on our legitimate interests, legal obligations, or your consent where required.
Cookies
Our website uses cookies and similar technologies to operate the website, remember preferences, understand website performance, and support marketing and advertising activities.
Some cookies are strictly necessary for the website to function and do not require consent. Where required by law, non-essential cookies, including certain analytics, advertising and marketing cookies, will only be used after you have provided your consent.
You can manage your cookie preferences through the cookie settings available on our website. You may also be able to control cookies through your browser settings.
Withdrawing or refusing consent to non-essential cookies will not prevent you from using the essential functions of our website, although certain optional features may be affected.
Contacting Us
If you contact us by email, contact form, or another available communication method, we may collect information such as:
Your name
Email address
Order information
Message content
Any other information you choose to provide
We use this information to respond to your request, provide customer support, and resolve issues relating to our products or services.
We process this information where necessary to perform our contract with you, take steps at your request before entering into a contract, or pursue our legitimate interest in providing customer support.
Customer Accounts and Orders
When you place an order or create an account, we may collect personal data necessary to process your purchase, such as:
Name
Billing and shipping address
Email address and contact information
Order details
Payment and transaction information
We use this information to process and deliver your order, communicate with you about your purchase, process payments, prevent fraud, handle returns and refunds, and comply with applicable legal and accounting obligations.
The legal bases for this processing may include performance of our contract with you, compliance with legal obligations, and our legitimate interests in operating and protecting our business.
You may request deletion of your account by contacting us. Certain information may continue to be retained where necessary to comply with legal obligations, establish or defend legal claims, prevent fraud, or maintain required business records.
Marketing and Newsletter
Newsletter Subscription
If you subscribe to our newsletter or otherwise consent to receive marketing communications, we may use your email address and relevant information to send you news, offers, and promotions.
Where consent is our legal basis, you may withdraw your consent at any time by using the unsubscribe link included in our emails or by contacting us.
Marketing to Existing Customers
Where permitted by applicable law, we may send existing customers marketing communications about products or services similar to those they have previously purchased or shown an interest in.
Where required, you will be given an opportunity to opt out when your contact details are collected and in every subsequent marketing communication.
You can opt out of marketing communications at any time.
Order Processing and Service Providers
We may share personal data with trusted third parties where necessary to operate our store and provide our services. These may include:
E-commerce and website service providers
Payment providers
Shipping and fulfilment partners
Customer support providers
Analytics and marketing providers
Fraud prevention and security providers
Professional advisers or authorities where required by law
We only share personal data where necessary for the relevant purpose and in accordance with applicable data protection requirements.
Payment Providers
Payments may be processed by third-party payment providers. Payment providers may collect and process payment information in accordance with their own privacy policies and legal obligations.
We do not generally store complete payment card details ourselves.
Reviews
After a purchase, we may contact you regarding your experience or invite you to leave a review where permitted by applicable law.
Where we use a third-party review service, relevant information may be shared with that provider where necessary and in accordance with applicable data protection requirements.
Social Media Integration
Our website may contain links to or features provided by social media platforms.
If you interact with these features or follow links to external platforms, the relevant third party may process information about you in accordance with its own privacy policy.
We recommend reviewing the privacy information provided by those platforms.
Advertising and Analytics
We may use analytics, advertising, and similar technologies to:
Measure website performance
Understand how visitors use our website
Improve our products and services
Measure the effectiveness of advertising
Display relevant advertising
Where these technologies involve non-essential cookies or similar tracking technologies, we will request consent where required by law.
Depending on the services used and your consent choices, certain providers may receive information such as your IP address, device information, website interactions, and purchase or conversion information.
International Data Transfers
Emily’s Closet operates internationally and may use service providers, fulfilment partners, or other organisations located outside the United Kingdom.
As a result, personal data may in certain circumstances be processed or accessed outside the United Kingdom.
Where UK data protection law requires safeguards for an international transfer, we will use an applicable lawful transfer mechanism or other protection recognised under UK data protection law.
Data Retention
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including to:
Fulfil contractual obligations
Provide customer service
Comply with legal, tax, and accounting requirements
Prevent fraud
Resolve disputes
Establish, exercise, or defend legal claims
Retention periods may vary depending on the type of information and the purpose for which it is processed.
Once personal data is no longer required, it will be deleted, anonymised, or otherwise handled in accordance with applicable law.
Your Rights
Subject to applicable UK data protection law, you may have the right to:
Access your personal data
Correct inaccurate or incomplete information
Request deletion of your personal data
Request restriction of processing
Object to certain processing
Request data portability
Withdraw consent at any time where processing is based on consent
Some of these rights are subject to legal conditions or exceptions and therefore may not apply in every situation.
To exercise your rights, please contact us at info@emilyscloset.com.
You also have the right to raise a concern or lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe that your personal data has been processed in breach of applicable data protection law.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements, or data processing practices.
The latest version will be made available on our website.
Contact
If you have any questions about this Privacy Policy, would like to exercise your data protection rights, or have questions about how your personal data is handled, please contact us: